Taking the time to carefully consider which model suits your app best is crucial when it comes to acquiring and retaining your app users. Here, we explore the pros and cons of paid and paymium apps as part of our Business of Apps series.
Over the next few weeks, we’ll be posting a series of blog articles that walk you through the various app monetisation models, their pros and cons, and what it takes to be successful with each one. In this first post, we take a closer look at in-app advertising.
In the first of our Customer Spotlight series, we talk to the App Marketing Team at Future Publishing, one of the UK's largest media houses, about the impact Converser has had on their Newsstand apps.
This week - opportunities ripe for marketers in the UK looking to influence the mobile path to purchase, 78% of consumers shun irrelevant push notifications, smartphone users spending 29 hours a month in apps and a new health app experiments with saliva samples for stress testing.
Deep linking provides a frictionless way to bring your mobile app users to the right content within any app, helping your in-app marketing go that little bit further. Here are some ways you can give your campaigns that extra edge using deep linking with Converser.