This week - opportunities ripe for marketers in the UK looking to influence the mobile path to purchase, 78% of consumers shun irrelevant push notifications, smartphone users spending 29 hours a month in apps and a new health app experiments with saliva samples for stress testing.
Deep linking provides a frictionless way to bring your mobile app users to the right content within any app, helping your in-app marketing go that little bit further. Here are some ways you can give your campaigns that extra edge using deep linking with Converser.
This week - digital consumption of news reaches an all time high thanks to mobile, freemium apps drive 98% of global Google Play Store revenue and how to succeed in the mobile mind shift.
This week - travel and tourism need to catch up with mobile, fitness apps growing 87% faster than the mobile app industry, mHealth expected to drive $36 billion globally in cost savings by 2017 and no love lost between customers and slow apps.
This week - 80% of UK football fans willing to pay for World Cup video content, iOS 8 puts a stop to location tracking, users now opting for niche apps over major search engines and smartphone penetration set to reach 1.76 billion in 2014.