In our final post of the Business of Apps series, we explore free apps using the subscription and transaction model.
This week in our Business of Apps series, we review the pros and cons of the freemium model of distributing apps.
Taking the time to carefully consider which model suits your app best is crucial when it comes to acquiring and retaining your app users. Here, we explore the pros and cons of paid and paymium apps as part of our Business of Apps series.
Over the next few weeks, we’ll be posting a series of blog articles that walk you through the various app monetisation models, their pros and cons, and what it takes to be successful with each one. In this first post, we take a closer look at in-app advertising.
In the first of our Customer Spotlight series, we talk to the App Marketing Team at Future Publishing, one of the UK's largest media houses, about the impact Converser has had on their Newsstand apps.