What does mobile engagement even mean?

Engagement, engagement, engagement. The ceaseless drumbeat of mobile marketing professionals everywhere. We’ve even created sophisticated sounding formulas such as the 'App Engagement Index' or the 'Stickiness Index'. Yes, engagement…

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How Well Do You Know Your Users?

Here's a snapshot of a typical app. It has 135,000 total users, and 15,000 monthly actives. Whilst total users are growing, monthly actives are flat. These numbers, in…

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Customer Spotlight: Axonista Learns From The Customer Experience Through In-App Feedback

Axonista CEO Claire McHugh with Stephen Grant, head of ShowPal, at the app's launch event. The team at Axonista are trailblazers with one goal in mind: revolutionizing the future of…

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App Store Business Models: Free Apps with Subscriptions and Transactions

In the previous article in this series, we looked at apps that are free to download, and attempt to make money through in-app purchase options to enhance the user's app…

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App Store Business Models: Free Apps with In-App Purchases

Freemium apps employ the strategy of giving away a basic version of the app for free and then charging for premium features or services via in-app purchase (IAP). Freemium is…

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App Store Business Models: Paid Apps and In-App Purchases

The App Store Economy is worth $21 billion annually (2014). There are a number of common approaches to monetisation - paid, free, subscription and in-app purchases - but taking the…

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App Store Business Models: The Pros and Cons of In-App Advertising

If you’re planning a mobile app, no doubt most discussions start and never end with the question: “How do we monetise?” There are essentially three models – In-App Advertising, App…

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Customer Spotlight: How Future Publishing Increased In-App Engagement and Conversion Using Converser

The Future Publishing App Marketing Team: Peter Martin, Iain Russell and Daniel Mead. Based in the scenic town of Bath in the south of England, Future Publishing is what you…

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