In the first of our Customer Spotlight series, we talk to the App Marketing Team at Future Publishing, one of the UK's largest media houses, about the impact Converser has had on their Newsstand apps.
This week - opportunities ripe for marketers in the UK looking to influence the mobile path to purchase, 78% of consumers shun irrelevant push notifications, smartphone users spending 29 hours a month in apps and a new health app experiments with saliva samples for stress testing.
Deep linking provides a frictionless way to bring your mobile app users to the right content within any app, helping your in-app marketing go that little bit further. Here are some ways you can give your campaigns that extra edge using deep linking with Converser.
This week - digital consumption of news reaches an all time high thanks to mobile, freemium apps drive 98% of global Google Play Store revenue and how to succeed in the mobile mind shift.
This week - travel and tourism need to catch up with mobile, fitness apps growing 87% faster than the mobile app industry, mHealth expected to drive $36 billion globally in cost savings by 2017 and no love lost between customers and slow apps.