App Store Business Models: Paid Apps and In-App Purchases

September 10, 2014

Taking the time to carefully consider which model suits your app best is crucial when it comes to acquiring and retaining your app users. Here, we explore the pros and cons of paid and paymium apps as part of our Business of Apps series.
  • From the desk of: Barry

App Store Business Models: The Pros and Cons of In-App Advertising

September 05, 2014

Over the next few weeks, we’ll be posting a series of blog articles that walk you through the various app monetisation models, their pros and cons, and what it takes to be successful with each one. In this first post, we take a closer look at in-app advertising.
  • From the desk of: Barry

How To Build In-App Engagement Using Mobile Deep Linking

July 09, 2014

Deep linking provides a frictionless way to bring your mobile app users to the right content within any app, helping your in-app marketing go that little bit further. Here are some ways you can give your campaigns that extra edge using deep linking with Converser.