This week's mobile marketing news sees Japan's app revenue explode after the introduction of iPhones in September 2013, a drill down from Adobe on why your mobile app users are your most loyal customers and reflections on how we can improve mobile app interaction.
Getting lots of downloads is great, but if your users barely engage with your mobile app, you'll get nowhere. Learn how to make that all-important first impression with these 3 steps to better onboarding.
This week, in our roundup of mobile marketing news: mobile gamer acquisition outpaces revenue, 1 billion smartphones shipped, and millenials leading the way in mobile holiday shopping.
After years of requests, it looks like Apple is finally experimenting with video trailers in the App Store. Find out how you can achieve the same results by creating in-app video messages using Converser
Take a look at our roundup of the best articles and stats on mobile app marketing from this week.