Our roundup of this week's mobile marketing news includes the latest on building real world engagement, mobile search among boomers catching up with millenials, the seven day app churn window and the importance of contextual relevance in mobile marketing.
This week, iOS 7 adoption hits an all time high of almost 90%, the influence of mobile on the path to purchase, European mobile shoppers spend big in 2014 and the mobile app vs. web debate.
App usage is now more popular than browsing the mobile web, freemium revenue grows, thinking in terms of mobility instead of mobile marketing and why the rise of the mobile only user means thinking harder about providing a consistent experience regardless of what device customers use.
In this week's mobile marketing news - tablet shopping in the evenings, airlines, and shifting from mobile first to mobile moments. Also, we're hiring!
In this week's mobile marketing news - why retail marketing needs to evolve beyond pure location, and the rise in use of the second screen and multiple devices